Malik Shakur is an entertainment, media, and intellectual property executive whose work spans content development, business and legal affairs, brand strategy, multimedia production, and digital media.
With a foundation in intellectual property and entertainment law, Malik has built a multidisciplinary career developing, protecting, positioning, and commercializing creative assets across music, television, film, publishing, advertising, branded entertainment, digital media, and emerging technology.
His work sits at the intersection of creative development and business strategy. That includes identifying and developing intellectual property, negotiating and managing rights, shaping content and brand strategy, building partnerships, expanding audiences, and creating new opportunities for revenue and long-term ownership.
Throughout his career, Malik has worked across entertainment companies, advertising agencies, law firms, production companies, talent agencies, media ventures, and technology startups. His experience includes intellectual property strategy, contract negotiation, business affairs, content development, digital marketing, brand positioning, partnership development, rights management, and cross-platform media strategy.
Executive & Strategic Experience
Malik’s work has included:
- Intellectual property strategy and portfolio development
- Contract drafting, negotiation, licensing, and rights management
- Entertainment and media business and legal affairs
- Content development and creative strategy
- Brand positioning and audience development
- Digital, mobile, and emerging media strategy
- Partnership development and business growth
- Marketing across television, digital, live entertainment, and branded media
- Risk management, legal compliance, and operational oversight
- Leadership across creative, legal, marketing, business, and production teams
His approach combines legal analysis, business judgment, creative development, and an understanding of how audiences actually encounter entertainment. The objective is not simply to create or protect intellectual property, but to understand what an idea can become, who it can reach, how it should be positioned, and where its long-term value resides.
Creative & Media Development
In addition to his executive and consulting work, Malik has developed and led projects across music production, film, television, theater, live entertainment, podcasts, publishing, advertising, and multimedia storytelling.
That creative experience informs his business and legal work. He approaches intellectual property not simply as an asset to be administered, but as the foundation of a larger creative and commercial opportunity.
Through iClick2Media, Malik continues to develop original entertainment and technology-driven media properties, including digital publishing initiatives, creator-focused technology tools, screenplay development platforms, interactive media concepts, and cross-platform entertainment properties.
Education
Malik holds bachelor’s degrees in Black and Puerto Rican Studies and Clinical Psychology, a master’s degree in Industrial Psychology, an MBA focused on digital business strategy and innovation, and a Juris Doctor with concentrations in intellectual property and entertainment law.
His academic and professional background reflects the same multidisciplinary approach that defines his work: understanding the creative idea, the people behind it, the audience for it, the business surrounding it, and the legal structure required to protect it.
Selected Professional Experience & Affiliations
Malik’s professional experience has included work with, for, or in connection with organizations across entertainment, advertising, media, law, and business, including:
Independent Creative Artists
Mosaic Advertising
De Lucia Media Group
M International Talent Agency
PepsiCo
Urban Box Office
Intellectual Property Group
Grey Advertising
Averett Freed & Ginsburg
Urban Icon Multimedia
Arista Records
BMG
Trackmasters / Sony Music Group
Condé Nast
White & Case
Proskauer Rose
Cadwalader, Wickersham & Taft
Paul Hastings
Paul, Weiss
Sullivan & Cromwell